| Most specifically, Passion, Persistence, Pride, and | | | | constructive part of your brain. It is simply emotional |
| Quality? Does your business represent all of these to | | | | and can not make sound decisions. Have you ever |
| the consumer? As a publicist, I have found that all of | | | | had a client that was so angry you couldn't reason |
| my successful clients have these four qualities in | | | | with him? That person is in the lymbic portion of their |
| spades. They don't just have these qualities, they | | | | brain. Until they get back into the working part of their |
| improve on them daily to bring a dynamic sizzle to their | | | | brain again, nothing can be resolved. |
| business. The fact is that people like to do business | | | | The same holds true for you. We all have "those" |
| with people who vibrate with electric acumen. It isn't | | | | days when nothing goes right and we wonder what |
| loud. It isn't hypy. It doesn't blare in your face. It's a quiet | | | | they heck we are even doing in business. This is |
| confidence. It is something you "feel" from the individual, | | | | perfectly normal. However, successful people |
| not something the individual tells you. This is success. | | | | understand that when they feel this way, it is not the |
| Ever hear the story about the keys? A person thinks | | | | time to make any important decisions. That is |
| he is successful when he has a pocket full of keys? | | | | persistence. Persistence is allowing the emotions to |
| Then as he really grows into success, he realizes that | | | | pass before making important decisions. Successful |
| it isn't a pocket full of keys, it's one key that opens | | | | people learn to understand when their emotions are |
| everything. You're the key, one key with all the qualities | | | | navigating and when their logical brain is back in gear. |
| to make your business work for you and it all starts | | | | Dr. Carlsen of "Don't Sweat The Small Stuff and It's All |
| with minding your P's and Q's. | | | | Small Stuff" says "Be graceful in the downtimes and |
| Passion: Simply put if your not doing something that | | | | grateful in the up times." I say, be persistent in your |
| snaps you out of bed in the morning with a smile on | | | | downtimes and make decisions in your up times! |
| your face and adventure in your heart, then you are in | | | | Pride: Yes, pride. Not the kind "that cometh before a |
| the wrong business and it's time to make a change. | | | | fall" as the scriptures tell us, but the kind that puts you |
| Passion resonates in everything you do. Will you have | | | | into your work. Remember the days when it didn't |
| it everyday? Nope. Can it be nurtured? Yep. If you are | | | | matter what your job was as long as you did it well? |
| otherwise quite passionate about your business but | | | | This was pride in workmanship. This was the time |
| find yourself in a bit of a slump, take a look at your life. | | | | when your work was a direct reflection of you. Pride |
| A life out of balance will spin passion right smack to | | | | in our work is what makes our work worth having. |
| the bottom of the proverbial empty bucket. The fact is | | | | So..have a little pride and put it back into your work! |
| passion doesn't survive on lack of sleep, lack of | | | | Quality: Do I really need to say more? Quality is |
| exercise, or lack eating. It doesn't even do particularly | | | | everything. It goes hand in hand with pride of |
| well if your logged on 18 out 24 hours in every day. | | | | workmanship. Strive for the best in quality and you will |
| Don't confuse passion with obsessive. Obsessive will | | | | be remembered for it. Rick Beneteau is one of our |
| kill passion. Passion lives hand in hand with balance. So | | | | publicity clients and when I think of him that is the first |
| if your attitude isn't passionate, look at the rest of your | | | | word that comes to mind. Rick spends hours |
| life for answers. You nurture passion by taking care of | | | | painstakingly going over all his work to make sure it's |
| yourself. | | | | perfect for his audience. I'm the first to admit I've |
| Persistence: This is the hardest one. The one that | | | | learned a great deal watching him work. He doesn't |
| separates the winners from the quitters. Yes, | | | | just strive for a great finished product, he strives for a |
| sometimes there is a time to walk away and it's the | | | | perfect finished product and it shows in every thing he |
| smart thing to do. So how do you know when that | | | | does. |
| time is? It goes like this. Quitting isn't a feeling. It's a | | | | I have had the rare opportunity to work with clients |
| decision made in the logical part of your brain. This part | | | | that are the leaders in their industry. Every one has the |
| is important so listen close. You have three parts to | | | | P's and Q ingrained in their everyday work life and it |
| your brain. The left logical side. The right creative side. | | | | has spilled out in tremendous results. Results that teach |
| And the lymbic emotional side. When you fall into the | | | | us all that the P's and Q's are well worth minding and |
| lymbic emotional side you are not working in any | | | | implementing. |