| ign="center"> | | | | even if your price is higher. Offering incentive items to |
| There are many new business owners out there who | | | | those who shop with you can be an excellent way to |
| have been misled to believe certain things. While some | | | | stimulate sales without having to cut prices to the bare |
| may be true, others may not. One thing is for certain | | | | minimum. |
| there are five things that every new business owner | | | | 3. Your budget is PROBABLY OFF - no matter how |
| should be aware of before they open their doors. | | | | thoroughly you think is your budget, you have probably |
| 1. Cheap Advertising Works - The many new business | | | | missed something or underestimated. Even if your |
| owners are taught at the university level even more | | | | business budget allows you to spend, more ever |
| than you pay for your advertising more your business | | | | cheaper explore ways of doing things. This will ensure |
| will benefit. It is simply not the case at all. If you own a | | | | that you waited a few extra dollars that have to fall |
| new business, you must save every penny so be sure | | | | short. |
| to create as many advertising items at low prices as | | | | 4. ALL THE BUSINESS CLASSES IN THE WORLD |
| possible. Print flyers on the desktop or any promotion | | | | DON'T PREPARE YOU - In theory just about every |
| of low-cost products and jump higher costs of | | | | profession will teach you how to run your business |
| advertising in newspapers and radio. You get more | | | | usually in a classroom format. It is extremely important |
| attention by keeping it unique and inexpensive. | | | | to understand that running a business in theory and in |
| 2. THE LOWEST PRICE IS NOT ALWAYS THE | | | | reality are two very different things. |
| BEST WAY TO GO - Many small business owners | | | | 5. DON'T EVER GIVE UP - You will have some ups |
| believe that they must try to beat out the price of their | | | | and downs as you begin your own business venture. It |
| larger competitors and a smaller business probably | | | | won't all be smooth sailing. The race is not always to |
| can't afford to go this route. There are other things | | | | the swift but to those who keep running. So keep |
| that you can do to help stimulate sales and motivate | | | | running and remember you can get this business off |
| people to choose your business over that larger one | | | | the ground. |