| Small exclusive boutique hotels have become more | | | | hotels among which there are boutique hotels recently |
| popular among the well-to-do tourists than prominent | | | | appeared in Sri Lanka, Thailand and Tahiti. As Richard |
| hotel brands. Unlike eminent comfortable hotels | | | | Rosebery, the company promoter, notes, today the |
| distinguished by their uniformity, boutique hotels are | | | | houses with national style enjoy more and more |
| prepared to offer a personalized approach to client's | | | | popularity in deluxe hotel segment. |
| interests. | | | | Besides, demand for expanded conveniences and |
| Hotel reservations income of Small Luxury Hotels of | | | | luxury is growing among tourists. For example, in |
| the World (SLH) has increased by 25 percent in the | | | | recently opened Dhoni Mighili in Maldives each of 6 |
| year 2006, and the chain has opened another 70 | | | | bungalows has its own courtyard and a swimming |
| hotels during the year 2007. Preferred Hotel Group | | | | pool. Guests are also provided with their own yacht |
| Chain established a new brand Preferred Boutique in | | | | with captain. Internet has played not the last role in |
| North America and plans to open new hotels not only | | | | growing popularity of boutique hotels. Now many |
| in America but also in Australia. | | | | reservation web sites work not only with the |
| Far-famed brand Relais & Chateaux places its | | | | prominent brands hotels but also with small hotels |
| stake on Asia. Hotels were opened in Malaysia, | | | | offering cheap and luxury services due to the universal |
| Cambodia and Thailand last year. Also the plans of the | | | | reservation systems that allow comprising various |
| brand include 10 hotels in Australia. Sydney company | | | | lodgings in one network. |
| Select Hotels & Resorts International has 50 | | | | |