| ign="center"> | | | | people to choose your business over that larger one |
| Many new business owners out there have been | | | | even if your price is higher. Offering incentive items to |
| misled to believe certain things. Whereas some may | | | | those who shop with you can be an excellent way to |
| be true, there are also some, which are not. There are | | | | stimulate sales without having to cut prices to the bare |
| five factors that every new business owner should | | | | minimum. |
| look at before opening their doors. | | | | 3. YOUR BUDGET probably is out - no matter how |
| 1. CHEAP advertising works - So many new | | | | careful you think your budget you may have forgotten |
| entrepreneurs are taught, even at the collegiate level | | | | or overlooked something. Even if your budget enables |
| that the more you pay for your advertising the more | | | | you to spend more, companies are always searching |
| will your company benefit from it. This is simply not the | | | | for cheaper ways of doing things. This will ensure that |
| case. If you are a new business owner, you need to | | | | you have expected a few more dollars on this subject |
| save every penny, so make sure that as many cheap | | | | later. |
| advertising media, can create as you. Print up flyers on | | | | 4. Not prepare ALL THE BUSINESS classes in the |
| your office computer or some inexpensive promotional | | | | world you - in theory almost any profession, you learn |
| items and high cost of newspaper ads and radio | | | | how to run your business in general in a classroom |
| spots. You will be more attention by pulling this unique | | | | format. It is extremely important to understand that |
| and affordable. | | | | running a business in theory and reality are two |
| 2. THE LOWEST PRICE IS NOT ALWAYS THE | | | | different things. |
| BEST WAY TO GO - Many small business owners | | | | 5. NEVER give up - you will be some highs and lows, |
| believe that they must try to beat out the price of their | | | | as you start your own business venture. It will not be all |
| larger competitors and a smaller business probably | | | | smooth sailing. The race is not always a quick, but for |
| can't afford to go this route. There are other things | | | | those who want to keep going you can walk and think |
| that you can do to help stimulate sales and motivate | | | | like you get this business to get your business going. |