| CTR stands for Click Through Rate that means how | | | | your Ad Unit must match your website background |
| much your website ads are being clicked. So, here, I | | | | colour and the link should be the standard blue with the |
| am going to explain a funny story to increase your | | | | advertisers url a light grey. All other links in the content |
| google adsense ctr to maximize your website's | | | | of your webpage should not be the same colour as |
| earning. Actually, earning depends upon ctr because | | | | your Adsense links. |
| High Traffic=High CTR=$$$$$ | | | | Step 3:-Positioning the Ad Units |
| The basic goal that you have to instal in your head is | | | | Just like the property business, its all about location, |
| that YOU HAVE TO MAKE YOUR ADS LOOK | | | | location, location. Its sad to see that most new |
| LESS LIKE ADS. | | | | Adsense publishers these days tend to put their Ad |
| As you know old and ugly 468×60 ads are still | | | | units on the left and right hand sides of the webpage. |
| present from the history of internet when internet | | | | This will drastically reduce your CTR. The objective is |
| started. Now, even a newbie, can easily understand | | | | to get position these Adsense units as close to the top |
| that it is an advertisement ad and he will probably click | | | | and middle of your webpage as possible. |
| on this sort of any ad | | | | Visitors are conditioned to look for content in the |
| Don't try this ad, this gives lowest CTR and will | | | | middle of the webpage and will always overlook the |
| decrease your adsense earning | | | | sides because surfers who have come to |
| Remember : Get more visitors to notice your ads by | | | | yourwebsite in search of an answer want only the |
| placing them in the right place and making them look | | | | answer which will be in the middle or the content |
| less like traditional banner advertising and hence get | | | | portion of your website and will often always overlook |
| more clicks. | | | | the sides. |
| Step 1:-Using the best Ad Format | | | | What works best for me is a large rectangular block |
| I have experimented with Ad formats with lot of | | | | just BELOW the Title and just above the content text. |
| websites and what usually works best for me are the | | | | This is powerful at maximising your CTR because the |
| 336 x 280 large rectangular blocks and the 300 x 250 | | | | visitor reads your title, is interested and what is the |
| smaller rectangular blocks. These two Ad formats | | | | next thing they see? Advertisements. |
| have got me the best click through rates (CTR). The | | | | The next best position to place an Ad Unit is right |
| worst Ad format you could choose is the 468 x 60 or | | | | AFTER the main content. Combine these two and you |
| the 728 x 90, which look just like banners, and as | | | | have a webpage that is geared to have a high CTR |
| mentioned above, causes "banner phobia" and get the | | | | because visitors who want products or services NOW |
| least click through rates. You should also stay well | | | | will click the ads below the title and visitors who have |
| clear of the tall vertical units such as the 120 x 240, 160 | | | | been educated by your article and are interested in |
| x 600 and the 120 x 600 because the only places that | | | | products or services related to your article will click the |
| these would fit would be the left or right hand sides of | | | | Ad units at the bottom of your webpage. |
| the webpage. This positioning will give them a very low | | | | If your feeling a bit more adventurous and also if you |
| CTR. | | | | have a long article, why not place an ad unit INSIDE |
| Remember : Use 336 x 280 units or 300 x 250 if your | | | | your content, that's right place it about halfway through |
| really stuck for space. | | | | your article and make your text wrap around it. These |
| Step 2:-Using the best colors for your Ad Units | | | | Ad Units will gain the interest of visitors who were |
| As a general rule of thumb, always make your Ad Unit | | | | initially interested in the article and are now bored. So |
| background and border colour the same as your | | | | this is their ‘out' and you stand to make some |
| website background colour. Why? I hear you ask. Well | | | | money when they click away. |
| the reason for this is that the ad unit can easily blend | | | | Last but not least, you've got Google Adsense Ad Link |
| with your website and content and does not set off | | | | Units that are Google Adsense Ads that are grouped |
| any alarm bells or "banner phobia". This may result in | | | | into links. Choose an appropriate size for your Ad Links |
| your visitors actually taking the time to look at your | | | | Units and place them ABOVE your website navigation. |
| advertisements and perhaps click. | | | | This makes these Ad Link units look just like your |
| Always go with the default blue link colour for your ad | | | | navigation. So imagine the scenario when your visitors |
| unit or slightly darker blue or even dark green. Try to | | | | have finished reading your content and haven't already |
| always make the advertiser url as invisible as possible | | | | clicked away on one of your rectangular blocks that |
| by making this a light grey. One last tweak, if you have | | | | you have carefully positioned, they now look for more |
| any links in your main content portion of your | | | | information so they look at your navigation, Lo and |
| webpage, change the colour of these to something | | | | behold, they click. |
| other thanyour adsense link colour. However, keep | | | | Remember : Position a large rectangular block below |
| your navigation the same colour as your Adsense links | | | | the title, one at the bottom and one in the center if |
| to make your adsense links look like they are part of | | | | your content is long enough. Place Adlinks block on top |
| your navigation. | | | | of your navigation so that it looks like part of the |
| Remember : The border and background colours of | | | | navigation of your website. |