| > | | | | so popular. It isproviding a whole new medium for |
| What do Internet marketers Rick Beneteau, Jim | | | | sharing ideas and knowledge. As the numberof people |
| Daniels, and Marlon Sanders,and Mark Enlow have in | | | | with Internet access is growing, the reach of ebooks is |
| common? They have all made their personal | | | | everexpanding too. What is unique and special about |
| fortunesas authors of top-selling ebooks! | | | | ebooks as a medium? What canebooks offer that |
| When Stephen King brought in $450,000 in a mere | | | | other mediums cannot? |
| three days with the recentrelease of "Riding the Bullet", | | | | - Easy and inexpensive to create. You don't need a |
| he made it clear that ebooks SELL! | | | | printer or publisher,just a good idea and some |
| Like our pioneer forefathers, cyber marketers are | | | | software! |
| struggling to learn thebasics of survival on the Internet | | | | - Quickly and easily distributed and updated. |
| frontier. In desperation we try the | | | | Your ebook can easily grow and change. |
| "marketing technique of the week", only to see our | | | | - Interactivity. Hyperlinks, sound, and video allow the |
| efforts run dry. | | | | reader to becomemore involved with the piece than |
| Your experience and knowledge are priceless. Why | | | | they would with traditional printedmatter. |
| not tap into that wealth ofknowledge and profit from | | | | - Immediately accessible. In a matter of seconds |
| it? Truth is that dot comers are hungry forinformation | | | | someone can download anebook. |
| on how to get ahead in business. When start ups jump | | | | - Permanence. Unlike radio or television, ebooks are a |
| intobusiness; they lack the business savvy that only | | | | more permanent media. |
| comes with real workexperience. If you can help them | | | | They can be read at leisure. This makes ebook |
| JUMP that learning curve, you've gotyourself a topic | | | | material more likely to beremembered and referenced. |
| for a winning ebook. | | | | -Easy to navigate. Hyperlinks can be used both within |
| =Tapping into this Powerhouse Promotion Tool= | | | | the piece and to linkson the Internet. |
| Ebooks can be sent as attachment in an email, | | | | - Less barriers to the market. Anyone with a computer |
| downloaded from a web site, orsent on disk in the mail! | | | | and some software cancreate an ebook. No waiting |
| You can use ebooks to build your opt-in emaillist. You | | | | and hoping to get published. Once you write anebook, |
| can even allow others to distribute it for you. This | | | | your place in the market is certain. |
| versatileformat is well suited for electronic brochures, | | | | -Allow total creative freedom. You don't have to work |
| marketing tools, trainingtools, and for profit. | | | | through an editor, adesign house, or wait for red marks |
| When used correctly, you can use them to: | | | | to be placed on your script. You are incharge of the |
| - Generate sales leads | | | | look and feel of your piece! |
| - Educate prospects about your product or company | | | | You can use ebooks as a free giveaway, as a thank |
| - Teach a new procedure or technique | | | | you gift, or as an add-onbonus when a customer |
| - Build traffic on your web site when used as a | | | | purchases a product or service. Looking for a |
| giveaway | | | | surefireway to get better response to your survey? |
| - Get new ezine or newsletter subscribers | | | | Reward visitors who fill out yoursurvey with an ebook. |
| - Reward customers who fill out a customer survey | | | | An ebook on disk makes a fantastic virtual brochure. |
| - Build your reputation as someone knowledgeable in | | | | Make a big impact with prospects when you placing |
| your field | | | | your ebook on disk andtuck it in with a sales letter. |
| - Enhance customer relationships | | | | If you have ever dreamed of writing a book, then I |
| - Increase profits by selling the product itself | | | | invite you seize thisopportunity to write your own |
| =Ebooks Pack a Powerful Punch Compared to Other | | | | ebook. Whether your goal is one of fame,fortune, |
| Advertising = | | | | notoriety, or personal accomplishment, writing an ebook |
| It's no wonder that electronic self-publishing is becoming | | | | can be astep in the right direction. |