Promotional Products - Do They Work? Are Jigsaw Puzzles the Solution?

Promotional products seem to be scattered here andgiven a fabulous extra, do they feel they are valued
there, often it seems without much thought.as a customer?
My experience of promotional gifts is as a receiver ofI have looked at the range of possibilities for corporate
them. I have attended many conferences and tradegifts and the options are very limited. The companies I
shows and accumulated the usual bags of stuff as Ilooked at all had the same types of items, nothing eye
walk round. What happens to these bags of bits?catching or new.
- I put it in the bin immediately, sometimes withoutI did not find jigsaws as a promotional item. There are
opening the bag.a number of good reasons why the jigsaw is a good
- I open the bag, look through it and place it in the bin.promotional item:
- I use a pen or keyring etc. but take no notice of the- The image of the product can be shown beautifully.
information on it.- The logo and name can be prominently displayed.
- Anything I do end up keeping for any length of time is- A hand designed jigsaw is very unique, smart and
of poor quality and breaks very quickly and getsintelligent.
placed in the bin.- Jigsaw puzzles designed for the image enhance the
So most of the promotional products seem to bypasspicture and produce a tricky jigsaw.
my attention and end up in the bin. This is a waste of- The hand designed jigsaw incorporates beautiful
money for the companies and a damaging conceptpieces and creates a stunning work of art.
for the environment. I do keep some literature aboutUnique, hand designed jigsaws do not have standard
the companies I am interested in and occasionally actpiece shapes and therefore are tricky to piece
on this. However, promotional products are verytogether. When the person is assembling the jigsaw,
important for a number of areas and occasions:they concentrate on the logo and image for many
minutes or hours depending on the size of the puzzle.
1. The corporate gift to be given to importantThe person will look at the jigsaw far longer than a
connections and at corporate events.mouse mat or a pen.
2. Promotional items to hand out at shows.The jigsaw is likely to be put together rather than put in
3. For expensive products, gifts to give purchasers asthe bin immediately. People love a challenge and want
an add on.to complete the puzzle. They are much more likely to
The corporate gift and the gift for purchases needs tokeep this promotional product.
represent the company. How would it look if aA limited, unique luxury jigsaw puzzle in an elegant box
company selling selling super yachts gave a corporateis a perfect high end corporate gift, very appropriate
gift of a stress toy. Even if it was a stress toy shapedfor the companies supplying expensive products. A
as a boat! This gives the wrong image, the feel, thesuper yacht image on a limited edition jigsaw to have
design, the packaging all need to be of the sameas a gift to complete while on the super yatch the
quality as the product. Ideally the gift should show theperson has just bought is a perfect combination.
product, the name and the logo. The mouse mat hasJigsaw puzzles can be produced in a range of
been popular as it has a big area for the image, but itdifferent sizes to fit with different markets. This is an
would have to be an amazing mouse mat toextremely flexible marketing tool. Here is something
represent Prada!that can be exciting and captivating.
How does a customer feel when they are handed aThe hand designed jigsaw producer can offer the
promotional keyring when they buy a Lamborghini?corporate / promotional product purchaser something
Are they going to leave feeling as if they have beenintelligent, new and smart.