Review of Honest Riches by Holly Mann

Holly Mann wrote the book Honest Riches which is ato write effectively for the internet if you feel you
comprehensive guide which explains how to set up aneed this.   Some of these courses give excellent
website, build content, advertise, SEO, creating e-bookstips to assist you with your writing and even good
with tips and tricks on internet marketing throughout aswriters can find new techniques that will improve their
to how she personally gets her websites out thereonline writing which is another form of writing.  There
within weeks or a few months.   She is an internetare also references to sites where you can write
marketing guru who has written Honest Riches toarticles for others and be paid for them as well.
assist those individuals looking to make money online. This section also includes information on how to make
Her book helps beginners learn what approach to takemoney using social networking websites, web 2.0
and where to go for resources.  She puts a huge(being websites created by a community of users)
focus on free resources since she is aware that manyand e-mail marketing (which includes an explanation of
people starting out in internet marketing have littlewhat autoresponders are and how they can help you
financial means.  Is it really possible to make passivemake money and where to get an excellent one for a
income online (being continuous income earnedgreat price).
currently for one time efforts performed in the past). Website Creation (Book 4 of Honest Holly by Holly
Yes it is.  Holly Mann’s book Honest Riches,Mann
updated for the third time in 2008, tells you how toThis book goes right through the entire process of
accomplish this in short order.  You should also besetting up websites in various forms and includes
aware that Holly Mann is sharing with you in her bookways of obtaining free resources.  It is written for the
Honest Riches, her personal techniques for makingbeginner.   She provides an explanation of what
money online in 280 packed full pages.  She pridesdomain names and IP addresses are.  Holly Mann
herself on being an honest marketer.explains what hosting your website means and gives
Why Should You Buy Holly Mann’s Book calledyou some excellent tips on what to look for in a
Honest Richeshosting company along with a reference to a hosting
This book is and/or will:company that I would recommend myself as a matter
• an excellent resource for beginners andof fact.  I was glad to see she promotes the same
intermediate internet marketers and even senior webone since when I did my research Bluehost was my
marketers will find new ideas and resources in herhosting company of choice and at that time I was not
bookreally knowledgeable to make the right decision. 
• provide you with resources for FREE information,There is a great section on website design which tries
programs, website building, autoresponders, cloakingto teach you what not to do.  Holly Mann does not
devices, keyword searching, etc. for those on a tightwant you to make the same mistakes she did and
budgetend up with hours of extra work.    She has some
• packed full of information, advice, procedures,very clear advice on this that should be looked at. 
web tool resources, programs and links to the bestHolly Mann gives you some recommended software
websites available for information in internet marketingto help you create the HTML and explains what HTML
• resources to cut to the chase and get down tois and how to write it.   She further goes into an
making money quickerexplanation of PHP with excellent tips on how to use it
• help you move in the right direction from theon your website.
onset which will save you hours of time doing theHolly Mann recommends everyone use content
research yourselfmanagement systems (CMS) instead of HTML for the
• teach you affiliate marketing basics, how itsimple reason that everything is set up for you and
works, the difference between independent andmaking changes is very easy.  Content management
network affiliate programs set out in a detailed precisesystems give you the ability to add, update and edit
chart, recommendations on what networks to join,your site without needing an HTML editor or software
how to find good affiliate programs, and evento do so which provides for more flexibility and
information for those outside of North America in othercontrol.  She also tells you where to go to get a 
countries and what programs and networks arenumber of good content management systems for
available to them, and a detailed checklist on whatfree and describes two of her favourites in detail.
questions you need to ask when picking a network orIn cases where you might not want to prepare your
programwebsite yourself, she has provided information and
• provide an explanation on cloaking and howreferences for hiring a designer with tips on what to
necessary it is for you to understand why it iswatch out for. She even has tips on how to get
important to use it with your links together with freesomeone to do your website for free.  Holly Mann
sources for cloaking softwarealways thinks in terms of the person who does not
• teach you how to profit without having a websitehave a lot of funds. 
including explaining niches, using forums to profit, forumShe includes a website design lingo dictionary to assist
signatures and how to use links within to promote youryou with terms you will need to understand and
business, etc.service contracts that you can use for hiring a web
• provide you with tips on how to write a salesdesigner.
letter and/or review of a product, where to find theThe last chapter in this book gives an explanation of
hottest and newest products to review and sell, whereRSS Feeds and how they can benefit you.  She
to submit your reviews online without a website,provides an explanation of feed readers, finding and
additional sources for learning how to write articlesadding RSS Feeds, e-mail subscriptions for RSS
• provide you with how to use social networks,Feeds and how you can have an RSS Feed on your
web 2.0 and e-mail marketing to obtain businesswebsite. 
• provide you with a detailed explanation of what Search Engine Optimization (Book 5 of Honest
autoresponders are and where to find the cheapestRiches by Holly Mann)
and best autorespondersThis is my personal favourite book in Honest Riches. 
• teach and explain to you how to create aHolly Mann goes in detail about how search engines
website including providing explanations about domainwork, how to get indexed in the search engines right
names, IP addresses, website hosting, website designs,away, how to do research on the market for your
special advice for beginners, HTML, PHP, contentwebsite.   
management systems, free websitesShe gives a research example on the SEO steps that
• provide you with how to hire a web designer,should be taken for your new website which would be
contracts for services, website design resources, andakin to a business plan.  This is great because in this
how to hire a web designer for freeprocess she goes through the process in baby steps
• provide an explanation of RSS feeds, readers,so you can learn how she would handle the SEO
finding and adding feeds, e-mail subscriptions for RSSsteps for a new project step by step.
feeds, and how to add an RSS Feed to your websiteHolly Mann has created over 150 websites and
• provides an explanation and links respectingprovides some input into her own personal
various types of advertising methods free and paid onexperiences with SEO techniques to help you avoid
the web including press releases, articles, directories,making the same mistakes.   The steps she
classified ad websites and how to websites,provides for you are the exact same steps she uses
pay-per-click, and free reports with tips for all forms ofherself every time she sets up a website.  She has
advertisingindicated that every single niche website she has
• provides advanced monetization techniquesoptimized has reached top ranking in the search
including visual card directory, Amazon stores, socialengines.  
network marketingThere is a step-by-step SEO Guide which includes
• provide you with many tips, tricks, things to bekeyword research, how to analyze your competition,
careful about, top websites for matters discussedlinking strategies, purchasing a domain name, web
throughout the book, and many many resources forhosting, website plan, articles, etc.   She has many
freebiesresources in this section including where to go for
• The book is well written and easy to read,webmaster tools and free site map templates.  She
contains charts and diagrams to make the conceptsteaches you how to do reverse searching, what a
easier to understand and has two indexes for ease ofrobots text file is, and what you need to know about
finding informationbots, spiders and crawlers when setting up your
When I found Holly Mann’s book, Honest Riches, Iwebsite. There are also some SEO Tutorials included.
was blown away by the amount of advice andAdvertising Methods (Book 6 of Honest Riches by
information contained in the book.  The Honest RichesHolly Mann)
book was recently expanded and updated to go fromThis is another one of my favourite books.  One of
95 pages to 280 pages packed full of new andthe first methods she recommends are Press
current information and resources.   I received theReleases and she provides you will information on
updated version free of charge because I hadwhat they are, how to draft one and a list of links
previously bought version 2.   The 2008 versionwhere to go to publish them for free.   I tend to use
breaks down the procedures for doing onlineHolly Mann’s links for particular sites before I go to
marketing more clearly so as to assist the beginnerothers since if she feels it is a good website to
who has no concept of what making money online isadvertise in then that is enough for me.  She also
all about and provides many more resources.gives you tips on how to pay a small amount to get a
What’s In the Honest Riches Bookhigher ranking quicker and at what websites she feels
For those of you who really like to know more specificit would be a good idea to invest.
details about a book which normally cannot be easilyHolly Mann discussed bringing your website up in the
ascertained from online marketing, the following is arankings by adding articles to article websites, adding
book review of Honest Riches which is very long andyour website to directories and adding advertisements
detailed so that you can determine more carefullyto websites and provides tips she uses herself with
whether the book will cover the subject(s) that yourespect to these submissions.  She also discusses
need training on, information about or resources for.  how to establish a presence online with “how
If the subject is covered in this book you can beto” websites and how to accomplish this and how
assured the information comes from an excellentto provide free reports and up sell at the same time
source.  Holly Mann spends considerable time lookingand even includes a tutorial on how to prepare a free
into the programs she promotes and always buys andreport.
uses all programs she promotes.  She does notThere is a chapter explaining pay-per-click advertising,
promote programs that she does not think arehow to test campaigns and on affordable advertising
worthwhile.  Holly Mann also includes her ownfor those who do not want to wait to get to the top of
personal tips and tricks.the search engines. 
Her current 2008 version of the book, Honest Riches,Throughout all of this section there is tip after tip from
is really 10 books in one and focuses on the following:Holly Mann as to what she feels you should consider
• Affiliate Marketing and focus on when trying to get your website up in
• Research & Preparationsthe rankings quickly.  Holly Mann explains how she
• Profiting Without a Websitehas her site indexed within 2 weeks of putting it up. 
• Website CreationAfter I finished reading the 2008 guide I realized why
• Search Engine Optimizationmy website was still not high enough in the rankings
• Advertising Methodsand exactly what I needed to do in order to improve
• Product Creationmy traffic.
• Advanced Monetization MethodsProduction Creation (Book 7 of Honest Riches by Holly
• Internet Marketing ToolkitMann)
• Holly Mann’s Personal ResourcesThis book goes into great deal on how to create and
Below is a summary of each of these books andsell an e-book online including tutorials on research,
what they will offer you.   This book is for thosecreating and selling, self-publishing, brand creation.
who are at beginner or intermediate level in internetAdvanced Monetization Methods (Book 8 of Honest
marketing.  It can also assist senior internet marketersRiches by Holly Mann)
for new information they may not be aware of.  HollyThis section is for the more advanced internet
Mann is very proactive at providing new and updatedmarketer and if the beginners follow Holly’s tricks
information to her audience.  She spends her timeand tips throughout, by the time they get to this section
looking at all of the many ways of making moneythey will have enough understanding of how to use
online so that she can provide these resources to herthese advanced techniques.
readers as time goes on.Some of the things that she discusses are visual card
Affiliate Marketing (Book 1 of Honest Riches by Hollydirectories, how to create an Amazon store, using
Mann)videos to advertise your product, social network
In this book Holly Mann explains what the differentrevenue sharing, video websites, targeted text-link
types of affiliate programs there are, how they worktraffic.
and how you get paid.  Holly indicates in this book thatHolly Mann provides a lot of information on how to
affiliate marketing was her key to financial successmarket on social networks and which networks you
online.  She explains the difference betweenshould go with in order to get the most impact and
independent affiliate programs and affiliate networkshow to gain from this exposure.
and gives links to a number of the most popular andIM Toolkit (Book 9 of Honest Riches by Holly Mann)
reliable affiliate networks, how they work and how youHolly Mann starts off this section by saying that almost
get paid by them.  She also recommends a numbereverything required for internet marketing can be
of networks that deal with individuals who liveobtained for free and provides information and
anywhere in the world.   She further provides a listresources for open source software, public domain
of questions that you should ask yourself when yousoftware, copylefted software, non-copylefted free
are thinking of picking a program or network and whatsoftware, GPL-covered software, GNU software,
you need to watch out for.freeware, shareware, free website design templates,
One of the interesting tidbits she provides in this bookfree Wordpress Themes, free scripts, DHTML
is about affiliate link cloaking.  She goes into greatgoodies, free fonts, images and graphics, photo
depth about what it is, how to set it up and how itsoftware, and vector images, and goes into detail
protects you from affiliate link theft.   I had readabout what these different types of resources can
about cloaking before but had no idea why it wasprovide to you. 
such a benefit.   Thanks to Holly Mann I now realizeThere is a chapter on website ideas for making
that I need to use cloaking for my affiliate links.  Youmoney and she provides examples and procedures
will too if you purchase her book. for a number of types of adventures including certain
Research & Preparations (Book 2 of Honesttypes of websites that can make money and master
Riches by Holly Mann)resale rights. 
In this book Holly Mann has spent some time showingHolly Mann’s Personal Resources (Book 10 of
you what the difference is between goals andHonest Riches by Holly Mann)
direction in order to ensure you proceed in the rightHolly sets out her own personal resources in this
manner from the onset.  Remember she has alreadysection of the book and outlines some of her personal
been through all this when she started to learn internetpreferences such as e-mail programs, web browsers,
marketing and she has given you some tools forweb design software and much more.  She also
ensuring you do not get side tracked from yourincludes a list of her favourite internet marketing gurus
ultimate goal of making income on the web and thethat she recommends with links to their resources.
importance of “dreaming big”.  For those of youSummary
such as myself who have spent many hours looking atAt the time of reading the third and most current
a number of websites unsure which ones were theversion of Holly Mann’s book called Honest Riches,
best to spend time on, this book will help eliminateI felt I was at an intermediate level for understanding
some of those extra hours of work for you.internet marketing.  I have found many new and
Holly Mann goes into great detail about keywordexciting ideas and resources in her book to continue
research tools.  If you are not aware of whatme to senior level.  If you are determined to make
keywords are you must learn since it is a mandatorymoney through online marketing as I am, Holly
for being successful online.  She goes into detail aboutMann’s book can certainly help you get there
what “keywords are, what “niches” are andquicker.
provides resources for a variety of free and paidAlthough you can read specific sections in the Honest
keyword research tools and the benefits of eachRiches book that might pertain to what you are
including Wordtracker which has been claimed to beinterested in knowing at the onset, it is important that
the best available for keyword research.  Holly Mannyou read the entire book because there will be tips
claims that she has used Wordtracker regularly for allthroughout that will help you with different aspects of
of her internet marketing research. your internet marketing.
Profiting Without Websites (Book 3 of Honest RichesThis new 2008 version of the Honest Riches book
by Holly Mann)very simply is 100% better than the previous
In this section of Honest Riches, Holly Mann explainsversions.  My main critique of the previous version 2
how to make money without a website through forumwould have been that although it was geared to the
postings, writing reviews, ***.  When I first heard aboutbeginner the information was provide in short context
this concept I thought that I must have heard wrongwhich made it hard for the beginner to understand if
since I could not fathom how this could actually work. they did not have a lot of knowledge.  She has
Holly Mann sets out the different procedures includingdefinitely solved this problem by taking the time to
a discussion about how to make money addingexplain very clearly from beginning to end what a
affiliate links to forum postings without beingbeginner has to do to accomplish each aspect of
considered spam and gives a number of differentinternet marketing and added even more resources
ways in which it can be done. She also gives afor everyone to take advantage of.
website that she personally made thousands of dollarsAs a critique, I would suggest that a sub-index should
from posting a simple short advertisement.  In thishave been included with the main index at the front of
book Holly Mann describes how to properly set up athe book (as was done in a previous version so that it
signature in forums and the benefits of this.  Sheis more clear what each chapter in each book in the
further tells you how you can find the hottest items toset deals with, however, the index at the back helps a
focus on when selling online.  She explains how tolot to assist.
make money without a website by writing reviews ofEven though there are now substantial tutorials
products and submitting them online in various placesthroughout the book, it is still a book of resources and
and provides you with links to some of the best placesshould be considered same and is there fore those
to post your reviews. beginners who need to watch their budget as they are
She even provides some excellent links to learn howgrowing their marketing online.