| SEO is pretty straightforward. When people search | | | | your page which is about yachts the link value could |
| for things in Google for example, Google tries to match | | | | be quite high, especially if the page about ships is itself |
| their search words or phrases to web pages. Other | | | | a trusted page. |
| search engines are pretty much the same. | | | | However, if a page about ships has some 'Useful |
| The calculations Google uses to match search | | | | Links' at the side or the bottom, one of them being a |
| phrases to relevant pages is known only to Google in | | | | link using the words 'birthday cakes' to a page selling |
| any detail but includes the content of the pages, the | | | | birthday cakes then all things being equal the value of |
| importance of the search phrase within the page and | | | | the link would be poor, why would a page about ships |
| the overall importance of the page in relation to the | | | | link to a page about birthday cakes? |
| search phrase. | | | | Links to your pages should be thought of as votes for |
| For example in a page containing the word yacht, is | | | | your pages and the more relevant the votes and the |
| the page about yachts or is it a story that uses the | | | | higher the quality of the pages giving you their vote the |
| word yacht? They also measure the overall | | | | better. |
| importance of a page for a given search phrase by | | | | So, hopefully you now understand what needs to be |
| looking at the number and quality of the links to the | | | | done to your website. All pages need to be |
| page from other pages, and the actual words used in | | | | constructed in a way that leaves the search engines in |
| the links. | | | | no doubt as to what are the important words and |
| For example if a page about ships also mentions | | | | phrases and all pages need relevant links to them from |
| yachts and the word yacht is used as a hyper link to | | | | other pages so Google can measure their importance. |