Setting Firm Business Goals

entrepreneurs know that setting goals is crucial toemployee take them in charge, explaining how things
business success. If you don't know where you'rework? How can you be sure that the new employee
going, how will you know when you've arrived? Or,is learning what you want them to know?
more importantly, when you're heading in completelyAs the owner of the business, it's your job to ensure
the wrong direction?that a system is put in place as the business grows.
If you're the owner of a small business, what is yourThe system will ensure that everyone knows what
goal? To make it to the end of the month with enoughthey need to know to do their job effectively.
money in the bank to cover the compensateroll? ToHow do you think companies like McDonald's are able
take a holiday for the first time in five years?to manage thousands of restaurants across the
Every small business owner should have the sameplanet? McDonald's Head Office doesn't sell
goal - sooner or later, to become independent of thehamburgers. They sell franchises, and their customers
business. Small businesses turn into big businesses onlyare the franchisees. The most valuable asset they
when they are able to operate smoothly without thehave is their system. It regulates what employees
owner being present. When you can stay away for awear, the words they say to customers, how many
week, or a month, or a year, and return to find theseconds a patty is left on the grill. to variables within
business running better than before you left, you havetheir business, every contingency is dictated by the
the opportunity to do whatever you like - sell thesystem.
business and start a new one, retire, buy a yacht andThe system makes it possible for new employees to
sail around the world.fit in. They are educated on 'how we do things around
True financial independence is the ability to live your lifehere'. They are taught the specifics of their job. They
doing what YOU want to do. Do you really want tomay be required to sign a performance agreement.
show up for work an hour early every day, leave lateIn a well-designed system, there is still space for
at night and never take a holiday, for the rest of yourindividual creativity. Better ways of doing things should
life? Surely not.always be sought out and encouraged - and written
What is the key to being able to walk away?into the system for the future.
It's simple. You need a system in place so thatThe system provides the framework for ensuring that
everyone in your business knows exactly what'sthe business is never entirely dependent on any one
expected of them.person. If you own the business, your future depends
When you take on a new employee, how do theyon the quality of your system.
learn what they're expected to do? Does an existing