| -link"> | | | | client will be instantly more receptive. That's packaging |
| Adding value to what you're doing is what really sells | | | | yourself and who you are. |
| your product or service, and this should certainly be the | | | | I knew a guy that owned a business card display |
| main focus. Packing also applies to YOU aswell. This | | | | dispenser business, and he was doing ok...but as soon |
| article explains in detail and gives examples... | | | | as he started to do alittle research about the business |
| Adding value to what you're doing is what really sells | | | | and 'packaging up' his sales pitch that he knew the |
| your product or service, and this should certainly be the | | | | business owner could understand, his business card |
| main focus. Packing also applies to YOU as well. I | | | | displays advertising business to a huge turn on a |
| made alot more money once I understood the power | | | | positive direction. This is critcal to sales, and you might |
| of packaging. This article explains in detail and gives | | | | like to read this paragraph again...it's actually a powerful |
| examples... | | | | tip if you're in sales. |
| Remember, you need to package yourself too, and | | | | Another example around how you package yourself is |
| you should do so in a way that is appropriate to the | | | | your vocabulary - for example if you were in sales |
| occasion. I know people who have purposely gone out | | | | and you wanted to sell something to a pilot, you'd want |
| and bought a very nice car so when they turn up to | | | | to use analogies the pilot would understand, like |
| their clients they've packaged themselves in a way | | | | when you buy this product, you'll get that feeling like |
| that the perception of success is created. Like a | | | | when you land an aeroplane, and that feeling when |
| product on a shelf, how you package yourself, how | | | | you touch down — it just feels good', and a pilot |
| you walk, how you talk and the car you drive is all part | | | | will understand that, whereas if you turn up in your King |
| of the impression you create. Before you open your | | | | Gee shorts and you start talking like a guy down at |
| mouth you will have already created a lasting | | | | the pub you're not packaging your wording in a way |
| impression! You should even be packaging your | | | | that relates to your prospect. |
| business card advertising aswell, but lets just talk about | | | | When you go to a business meeting with an |
| you for now. | | | | accountant you'd want to be in a suit because that's |
| If you're feeling upbeat and ontop of thing, tell your | | | | how they dress and you are packaging yourself to |
| face about it - that's packaging too. If your teeth are a | | | | build rapport with them. |
| little bit rotten go get them fixed — that's | | | | Check out Steve Irwin the Crocodile Hunter, look how |
| packaging because when people look at you, you don't | | | | he packaged himself, his recurring Crickey' |
| want them to be distracted by poor grooming, | | | | expression combined with what he wears are perfect |
| especially in a sales environment. All these things make | | | | for the occasion, and you can obviously see that a suit |
| a massive difference in the end, because at the end | | | | wouldn't work for him! Another example is the heroic |
| of the day, they say people only listen to a small | | | | Peter Davidson, the flight paramedic who rescued |
| percentage of what you say, so how you sit, how you | | | | eight people in the ill-fated 1998 Sydney-Hobart Yacht |
| stand, your general demeanour and what you wear | | | | Race. He address all his seminars and workshops |
| — in short, your physicology, has 35% of the | | | | dressed in his paramedic uniform, and it looks 100% |
| impact of the message that comes across. All these | | | | congruent. These guys look authentic. |
| types of things make a massive difference and it's all | | | | So once their perception of you has been created, |
| packaging. You might be saying your best thing, but if | | | | then you have to create another powerful 'perception', |
| they're looking at your nostril hair. It's an uphill battle. | | | | and that being your business card. I've covered the |
| For example, if someone is selling you an insurance | | | | power of business cards, business card headlines, |
| product and he or she turns up driving a hot red | | | | business card advertising and business card display |
| Ferrari, your first impression might be, Hey! I'm | | | | advertising on my website...over 1000 people per week |
| paying for that car!' Whereas if you show up in a | | | | go to this site that is dedicated to this topic...it's full of |
| presentable mid-range vehicle, and you show up | | | | ideas on how to generate cash flow, and cutting edge |
| looking lively and switched on... and not over-the-top | | | | money making ideas. |
| (not with big gold chains hanging off you) the potential | | | | |