| I will not make sales. I will make Customers. | | | | I will guide my business with the perfect blend of heart |
| I will target the heart of my Customer. Never their | | | | andmind. |
| wallet. | | | | I will make Integrity my trademark. After all, isn’t |
| My Customer is the lifeblood of my business. | | | | integrityall I have and all I will be remembered for? |
| Though I may sell my Customers what they want, | | | | I will compete only against myself as the only |
| I will deliver what they need and make their lives better. | | | | truemeasurement is against myself. |
| Courtesy and Service are cornerstones of my | | | | It is fine to fail. In fact, it is most often a requirement |
| relationship withmy Customer. | | | | ofsuccess. |
| I will view complaints as opportunities . . . opportunities | | | | My reputation is everything - my ego, nothing. |
| tocreate lifelong Customers. | | | | Every pittance I earn unjustly is a debt of fortune I |
| The quality of my products and how I treat my | | | | mustrepay. |
| Customers willdetermine the level of My Success. | | | | No matter the fame or fortune that may follow me, |
| My prosperity will come from ‘growing’ | | | | My values, My family and My friends must remain at |
| people. | | | | the verycore of my being. |
| My best advertisement is my product, and, the | | | | Better I be trusted and respected, than be materially |
| Customer servicebehind it. | | | | rich. |
| Making money without making friends is not good | | | | Better I be a dolphin swimming with sharks, than a |
| business. | | | | shark. |