| Home Page is always the most important page of any | | | | Your Home Page is always the first communication |
| website. Your Home Page shows your professional | | | | with your prospects. Therefore, show all your strength |
| essence, the appealing image of your product or | | | | of your services right away, on the Home Page. Catch |
| services, your company's operation scale and | | | | the mind of your website visitors. Do not bury the |
| more.But how to optimize your home page for the | | | | great benefits of your services on other pages. |
| most marketing result? | | | | It won't work effectively. |
| In fact, your Home Page is the face of your company | | | | Prospective travelers may or may not choose to visit |
| in the internet market. | | | | your destination based on what they read on your |
| Home Page is designed interactively with other pages | | | | website - usually just your Home Page. So tell |
| scientifically; combine with other online promotional tools | | | | prospective travelers that your destination or tour is |
| such as banner ads, keyword placement, email | | | | safe, secure and fun to visit. |
| marketing, online customer relation and different | | | | Show out your Unique Selling Position, what your |
| transition to create a common business image in the | | | | services has while your competitors do not. Describe |
| mind of your prospects, your clients and your | | | | these comparative advantages in a manner of benefit |
| partnerships. | | | | your visitors; create a good difference in the mind of |
| There is a great resource for Home page | | | | your prospects is one of the first reason to make |
| Optimizization in Tourism Marketing Forum. Click the link | | | | them find more information about your services and it |
| below to get a forum account to read this resources. | | | | is a crucial factors in their buying decision. |
| Below are design tips of a good Home Page for | | | | If you have any kind of discount, coupon, free, surplus |
| almost of tourism websites. | | | | services, gift certification... Make it attract the eyes of |
| 1) Catch the attention immediately | | | | your visitors immediately. Do not hide these |
| There is no place for a badly-designed Home Page in | | | | promotional things in the sale page. |
| market share. In common, you just have 10-20 | | | | Something new such as events, festivals, new kind of |
| seconds to catch the visitors' attention when they do | | | | services must be notified clearly. Tell the visitors about |
| researching for travel or room services information. | | | | the benefits of the event, remind them to participate or |
| Why? The reasons are: | | | | check in before too long/ or out of vacancy. |
| UN ugly Home Page shows your lack of professional | | | | The content of your Home Page is always new, |
| business operation and creates a negative feeling in | | | | exactly and locally. The picture must be local |
| the mind of the surfers about your quality of your | | | | uniqueness and in best quality. Pictures of your visitors |
| products services. Tourism is the business of invisible | | | | enjoying the benefit of your services enclosed with a |
| products; the visitors, therefore have to try to imagine | | | | good caption assure the great benefits are best |
| how good your services are base on the visible things | | | | effective. Use it. |
| you have such as your facilities, your staff | | | | 4) Professionally and scientifically design |
| appearances, your reputation... if these things are | | | | The Home Page leads to other page. It is the biggest |
| beautiful, clean, ordered...it means your services is good | | | | crossroad of a site. There are many links to different |
| to be used, and there is a contrary, too. | | | | pages or website's section. |
| So, design the best Home Page as you can by | | | | Therefore, scientifically design it. Do not make your |
| yourself or hire a design professional do it for you. | | | | visitors confuse with all the link text or image. |
| Costs for it maybe much but it's always the best | | | | A good Home Page will have links to other pages |
| investment you've done. | | | | which provides information about four core areas:o |
| 2) Use the company theme | | | | How to get there (e.g., air travel, trail, bus, coach)o |
| Your company must have a business theme in order | | | | Getting around (e.g., car or boat rental)o |
| to create a common image about your business | | | | Accommodation serviceso Things to do (e.g., place to |
| activities. | | | | see, shopping, show, events) |
| A good theme distinguishes your business with the | | | | These links should be easy to navigate and use. |
| other. | | | | Please do not put any link to other site unless you |
| A best theme often originates from your Unique Selling | | | | want your visitors click on them, lose your sight and |
| Position, and brings great advantage of marketing for | | | | seldom return. |
| your business. | | | | 5) Call to action |
| In short, if you want do business for long time, create a | | | | Home Page should be the first page clearly tells the |
| theme at the beginning of operation, develop it as your | | | | visitors what to do next to receive your special |
| business progress (in fact, both develop together), and | | | | services or find out more information they want. A link |
| when you've grown to be a rather large business, your | | | | to preservation page a short call to action text link |
| theme will become the main strength in your brand | | | | should be placed attractively on your Home Page. |
| building strategy. | | | | Remember that we do not know how many website |
| A theme is a comprehensive sense of all aspect of | | | | the visitors have surfed before they reach our site. |
| your business, but the most seen is your company's | | | | They maybe tired of surfing more and just want to |
| logo, slogan, typical image, typical color...do you have it? | | | | find the right services supplier who creating a good |
| I hope you have, or should create it immediately, it is | | | | impression enclose with some good promotional items |
| not late! | | | | to make the final choice. And we are prepared for |
| Now, integrate your company's theme with your Home | | | | them! |
| Page design, create a specific feeling in the mind of | | | | 80% of all buying decision bases on the emotion. So |
| your visitors both online and offline anytime they see | | | | after you have created a good impression on your |
| or contact with your business. | | | | services, then it is easier to lead your visitors naturally. |
| This will make the design process more easily, no need | | | | A smart thing to do is put a link to your preservation |
| to choose a theme, you've already had it. Just design it, | | | | page and call the visitor to book your services. |
| keep the theme but drop some small creative change | | | | If we bury out link to preservation page after several |
| to suit the design requirement; the online appearance, | | | | other page, the emotion maybe reduces due to their |
| anyway, is something different from the real world. I | | | | distraction on these page content. |
| think you also agree with me about this difference. | | | | Follow these helpful steps in designing your Home |
| Remember to combine or integrate the live - operation | | | | Page to boost your website sell. Hope you enjoy this |
| of your marketing campaign between online and offline | | | | article and remember to read the other of mine. |
| market. They support each other, and your theme is | | | | ******************** |
| the main bone to create a united image. First point to | | | | This article can be freely reprinted and distributed |
| success. | | | | world widely as its content and author biography must |
| 3) Give the profit right away | | | | keep intact. |